A message to our WebAlive clients — welcome to Effektiv. Read the full article → · A message to our WebAlive clients — welcome to Effektiv. Read the full article → ·
Solutions — Websites

WordPress — content,
commerce & community.

WordPress powers 43% of the web for good reason — it's flexible enough to handle a simple content site, a full WooCommerce online store, or a complex marketplace directory. We build, host, and maintain all three, with AI running through everything we do.

Content websites ✓ WordPress
E-commerce stores ✓ WooCommerce
Marketplace & directory sites ✓ HivePress
Australian-based hosting ✓ Included
Ongoing maintenance & security ✓ Included
Hosting & maintenance plans from $100/mo ex GST
Platforms WordPress WooCommerce

What We Build

One platform. Three very different jobs.

WordPress is a platform, not a template. What it does depends entirely on how it's configured. We match the setup to the brief — content site, online store, or marketplace.

WordPress CMS

Content & Business Websites

The foundation for most small business websites. Fast to load, easy to update, and flexible enough to handle any layout, page type, or integration. Built to rank in search and convert visitors into enquiries.

  • Service, landing, and about pages
  • Blog and resources section
  • Contact forms and booking integrations
  • SEO structure — schema, metadata, sitemaps
  • Google Analytics and Search Console setup
✦ AI writes and optimises all page content
WooCommerce

Online Stores & E-Commerce

WooCommerce turns WordPress into a fully capable online store. From a handful of products to a large catalogue with variable pricing and subscriptions — we build and maintain stores that are set up properly from day one.

  • Product catalogue setup and management
  • Payment gateway integration (Stripe, PayPal, AfterPay)
  • Shipping, tax, and inventory configuration
  • Customer accounts and order management
  • Abandoned cart and product recommendation tools
✦ AI assists with product descriptions and SEO at scale
HivePress & Plugins

Marketplace & Directory Sites

A growing category that most agencies don't tackle well. We build marketplace and directory sites using HivePress — connecting buyers and sellers, service providers and clients, or members and listings in a structured, searchable platform.

  • Vendor / service provider listings
  • Search, filter, and category browsing
  • Booking and enquiry flows
  • Reviews and ratings
  • Membership tiers and subscription access
✦ AI auto-generates listing summaries and category content
Spotlight — Marketplace Directories

We build the platforms that connect people to providers.

Marketplace and directory sites are one of the most powerful business models online — and one of the most complex to build well. We've done it. Using HivePress and the broader WordPress plugin ecosystem, we build platforms that would cost ten times more to develop from scratch.

🔍

Find a provider

Visitors search, filter by location, category, or availability, and browse verified provider profiles — all within your branded platform.

📅

Book or enquire directly

Built-in booking flows, enquiry forms, and messaging between buyers and providers — no third-party booking platform required.

Reviews and trust signals

Verified reviews, ratings, and profile completeness scores that build trust and differentiate high-quality providers.

💳

Monetisation options

Charge providers for listings, featured placement, or membership tiers. Collect commissions. Run a freemium model. The platform supports it.

Your Marketplace — Provider Listings
🔧
Bayside Plumbing Co.
Plumbing · Melbourne South · 12 reviews
★ 4.9
Featured
🏠
CleanRight Services
Cleaning · Melbourne North · 8 reviews
★ 4.7
🌿
GreenThumb Gardens
Landscaping · Melbourne East · 21 reviews
★ 5.0
Verified
Spark Electrical
Electrical · Melbourne CBD · 5 reviews
★ 4.8
The AI Difference

How AI makes your WordPress site work harder.

WordPress gives you the platform. AI gives it an unfair advantage — accelerating content, improving visibility, and keeping the site fresh without constant manual effort.

✍️

Content at speed

Service pages, blog posts, product descriptions, category content — AI drafts all of it from a brief. What used to take weeks now takes hours, and it's optimised for search from the start.

🔍

SEO across every page

AI analyses your target keywords, structures content for search intent, and generates optimised metadata across every page — not just the homepage. Your whole site benefits, not just one or two priority pages.

🛒

WooCommerce product content

Product descriptions, category pages, and SEO titles generated at scale. For stores with large catalogues, AI turns hours of copywriting into minutes — with consistent quality across every listing.

📋

Marketplace listing summaries

For directory and marketplace sites, AI auto-generates provider listing summaries, category descriptions, and FAQ content — making the platform useful from launch rather than waiting for content to accumulate.

📊

Monthly performance summaries

Instead of logging into dashboards, you receive a plain-language monthly summary of how your site is performing — traffic, rankings, top pages, and what to focus on next.

Site Health — Monthly Overview
WordPress version Up to date
Plugin updates applied 14 this month
Security scan No issues found
Page speed score
87
Organic visitors (30d)
1,840
Uptime this month 99.98%
Contact form submissions ↑ 22%
✦ AI summary emailed monthly — no login required
Hosting & Maintenance

We keep your WordPress site secure, fast, and running.

WordPress is open source — which means it needs active maintenance to stay secure and stable. Unlike hosting-only providers, we manage the ongoing upkeep so your site doesn't become a liability.

🔒

Security — patch before they exploit

WordPress and plugin vulnerabilities are discovered constantly. We monitor for updates and apply them proactively — before security holes can be exploited. Security scans run automatically on every site.

Performance — fast sites rank better

Outdated plugins, bloated databases, and unoptimised images slow sites down. We monitor site speed and address performance issues as part of regular maintenance — not as a separate engagement.

🔧

Stability — integrations that keep working

Plugin updates can break integrations, payment gateways, and forms. We test after every update and fix breakages before your customers encounter them.

A plan for every site.

We offer a range of hosting and maintenance plans — from entry-level for straightforward content sites through to dedicated hosting with 24/7 support for high-traffic or mission-critical platforms. All plans are hosted on Australian infrastructure and include WordPress and plugin updates, security scanning, and phone and email support during business hours.

Higher tiers add included maintenance hours each month, monthly performance and uptime reports, extended SSL coverage across subdomains, and progressively better rates on any additional development work. WooCommerce stores and marketplace sites are covered under the same plan structure.

Plans start from $100 per month ex GST on a 12-month plan. We'll recommend the right tier based on your site's complexity, traffic, and how much ongoing development support you need. Get in touch for a quote →

What's included across all plans
Australian-based hosting — all sites
WordPress & plugin updates applied
Security scans and speed monitoring
Phone & email support, Mon–Fri
WooCommerce and plugin ecosystem covered
+ Higher tiers: included maintenance hours
+ Higher tiers: monthly performance reports
+ Top tier: dedicated hosting, 24/7 support, 99.9% SLA
From $100/mo ex GST · 12-month plans · quote on request
Get Started

Ready to build on the world's most flexible CMS?

Whether it's a content site, an online store, or a marketplace platform — book a free chat and we'll walk through what the right WordPress setup looks like for your business.