Online & Direct Marketing
Email to your list, posts on the right channels, and campaigns that stay front of mind — with AI writing, scheduling and analysing every campaign.
Find out moreOnline solutions for small business
Get found. Get noticed. At lightspeed with AI.
We set up the online presence, marketing and lead management your business needs to grow — then turbocharge every part with AI so it runs smarter than you could manage on your own.
About EffektivWeb
Built on twenty years of real delivery — now rebuilt for what’s next.
EffektivWeb is a brand of Effektiv Solutions Pty Ltd — the focused, modernised home of the web design and digital marketing capability that WebAlive built over two decades. We are the same team, with deep knowledge of what Australian small businesses need, now using the best current tools with AI running through everything we do.
Melbourne-based since 2003. Hundreds of businesses supported. A clear focus on websites that work, marketing that keeps you visible, and email infrastructure your business can rely on.
- 2003
- WebAlive founded in Melbourne
- 20+
- years delivering web solutions
- 100s
- small businesses supported
- 2025
- EffektivWeb, rebuilt AI-first
Our flagship — EffektAI Websites
Your website. Designed, built, and run by AI.
EffektAI Websites is how we design, build, launch and continuously improve your website — structured, optimised and hosted on AI-optimised infrastructure, with no CMS or plugins to maintain.
- Built and maintained by EffektAI Websites🤖
- Multiple-page sites designed and built in weeks, not months⚡
- Secure, stable and fast from the ground up🛡️
- Best-in-class Lighthouse scores90+
Also powered by AI
The rest of your online presence, built the same way.
Your website is the foundation — but it does not work alone. These are the other services we run for clients, each built and maintained with the same AI-first approach.
Business Email
Professional, domain-based email on Microsoft 365 — set up properly and kept running, with AI supporting migration and ongoing support.
Find out moreCustom Web Platforms
When standard platforms do not meet your needs: custom apps, portals and integrations built fast with AI-assisted development.
Find out moreThe AI difference
AI that works with you — not just for you.
Most businesses have heard about AI but have not worked out how to use it day to day. We bridge that gap, setting it up so it is genuinely useful and making sure your team is comfortable using it.
We run AI-first ourselves
Every part of how we deliver uses AI. You benefit directly from that.
We make sure you can use it too
We work with you so AI becomes part of your daily workflow.
Plain language, real answers
Ask your systems about leads, numbers, pipeline and performance without digging through dashboards.
Your Business Assistant
How many leads came in this week and which ones have not heard back yet?
You had 14 new enquiries. Three are high priority and have not had a response. Want me to draft follow-ups?
Yes please — and what does the pipeline look like?
Bundled service
Your own Virtual Online Marketing Team — for one monthly investment.
Our Virtual Marketing Team bundles website, SEO, content and email marketing into one ongoing partnership, with a dedicated account manager who owns the programme.
You get the equivalent of a full marketing function without hiring five specialists separately. Starting from $3,600 ex GST per month.
Find out more- 🌐WebsiteRebuilt and maintained
- 🔍SEOGoogle, Bing and AI Search
- ✏️ContentRegular publishing and evolution
- 👤Account managerOne senior person who knows your business
Other solutions
The right platform for the right project.
EffektAI is our foundation, but not every project calls for the same tools.
WordPress & WooCommerce
The world’s most widely used CMS, extended into a full online store for projects that call for a plugin ecosystem or client-managed content.
Find out moreWebCommander
An Australian-built cloud platform combining website, e-commerce and online marketing in one managed solution.
Find out moreSearch, Local & AI Visibility
Getting found across Google Search, Google Maps and AI assistants through SEO, Google Business Profile and Generative Engine Optimisation.
Find out moreMailchimp & HubSpot
Email campaigns, audience segmentation and automated sequences alongside CRM and pipeline tracking.
Find out moreMicrosoft 365
Professional, domain-based email on Microsoft Exchange with the deliverability, security and uptime small business demands.
Find out moreAI in action
Here’s what AI actually does for your business.
Not theory. Three specific ways AI changes the game, applied to the areas we work in.
Case study 01
This site was built and is run by EffektAI
EffektivWeb itself — 30+ pages, written and maintained through conversation with EffektAI, with a focus on excellent Lighthouse scores.
Read the case studyCase study 02
AI chatbot selling and supporting 24/7
A same-day service business captures leads overnight, qualifies them automatically and hands useful opportunities to the team each morning.
Read the case studyCase study 03
AI-powered pipeline — no dashboards needed
A professional services business replaces spreadsheet sales tracking with a HubSpot pipeline queried in plain language through AI.
Read the case studyGet started
Ready to see what this looks like for your business?
We start with a conversation — where you are now and what’s possible. No jargon, no pressure, no obligation.