A message to our WebAlive clients — welcome to Effektiv. Read the full article → · A message to our WebAlive clients — welcome to Effektiv. Read the full article → ·
Online Solutions for Small Business

Get found. Get noticed.
Turbocharged with AI.

We set up the online presence, marketing, and lead management your business needs to grow — then we turbocharge every part with AI so it runs smarter than you could manage on your own.

01
Websites Your website, search visibility, and Google Business Profile — built to get found and turn visitors into enquiries.
AI-powered
02
Online & Direct Marketing SEO, Google Maps, Generative Engine Optimisation, and email campaigns — keeping you visible wherever your customers are looking.
AI-powered
03
Business Email Microsoft 365 Business — domain-based email on Exchange with the deliverability, security, and support your business needs.
Microsoft 365

The Services

Three services. Done properly, with AI running through all of them.

A website that works, marketing that keeps you visible, and business email you can actually rely on. Before AI enters the picture, a surprising number of businesses are still missing one of these. We fix that first. Then we add AI to every part — and that's where things get interesting.

01

Websites

Most businesses already have a website — the opportunity is making it work harder. We improve existing sites to look right, load fast, show up in search, and turn visitors into enquiries. And when a new site is needed, we build it the same way.

✦ AI improves, edits and optimises — existing or new
Find out more →
02

Online & Direct Marketing

Email to your list, posts on the right channels, campaigns that go out on time and stay front of mind.

✦ AI writes, schedules and analyses every campaign
Find out more →
3 new JR MC AP SL andrew@yourbusiness.com.au
03

Business Email

Professional, domain-based email on Microsoft 365 — with the deliverability, security, and reliability your business needs. When email goes down, everything stops. We set it up properly and keep it running, with support included as standard.

✦ Microsoft 365 — Exchange, Outlook, Teams included
Find out more →
The AI Difference

AI that works with you — not just for you.

Most businesses have heard about AI but haven't worked out how to use it day to day. We bridge that gap — setting it up so it's genuinely useful, then making sure your team is comfortable using it.

🤖

We run AI-first ourselves

Every part of how we deliver — building your website, managing your support, creating your content — uses AI. You benefit directly from that.

🎓

We make sure you can use it too

We don't just set it up and leave. We work with you so AI becomes a natural part of your daily workflow — not a tool that sits unused.

💬

Plain language, real answers

Ask your systems anything — leads, numbers, pipeline, performance. Get answers in plain English, without digging through dashboards or reports.

Your Business Assistant
You
How many leads came in this week and which ones haven't heard back yet?
AI Assistant
You had 14 new enquiries this week. 3 are high priority — they've visited your pricing page twice and haven't had a response. Want me to draft follow-ups?
You
Yes please — and what does the pipeline look like?
The Solutions

Proven platforms. AI running through all of them.

We don't recommend tools for the sake of it. Every platform we use solves the problem well — and gives you a real AI advantage, not just a checkbox.

Websites

WordPress & WooCommerce

Websites

The world's most widely used CMS — flexible, proven, and with a plugin ecosystem that covers virtually any requirement. WooCommerce extends it into a fully featured online store. We build, maintain, and improve WordPress sites, using AI to accelerate content, SEO, and ongoing updates.

✦ AI-assisted content, SEO & editing — across your entire WordPress site
Find out more →
Platforms WordPress WooCommerce
Websites · E-Commerce

WebCommander

All-in-One

An Australian-built cloud platform that combines website, e-commerce, and online marketing in one place — with AI content tools built in. Ideal for businesses that want a managed solution without the complexity of maintaining separate systems. Strong for product-based businesses selling online.

✦ AI content creation and SEO tools built directly into the platform
Find out more →
Platform WebCommander
Online Marketing

Search, Local & AI Visibility

Marketing

Getting found across Google Search, Google Maps, and increasingly AI assistants like ChatGPT and Perplexity. We cover traditional SEO, Google Business Profile optimisation, and Generative Engine Optimisation (GEO) — the emerging discipline of getting your business cited in AI-generated answers.

✦ AI assists with content, keyword research, and GEO optimisation
Find out more →
Tools Ahrefs Google Business Profile
Outbound Marketing & CRM

Mailchimp & HubSpot

Email, Campaigns & CRM

Two of the most widely used platforms for small business marketing — and the two we recommend most. Mailchimp for email campaigns, audience segmentation, and automated sequences. HubSpot for CRM, lead tracking, and connecting your marketing to your sales pipeline. We manage both, with AI running through everything we do.

✦ AI writes campaigns, qualifies leads, and queries your pipeline in plain language
Find out more →
Platforms Mailchimp HubSpot
Business Email

Microsoft 365

Email & Productivity

Professional, domain-based email on Microsoft Exchange — with the deliverability, security, and 99.9% uptime that small business email demands. Three tiers covering email-only through to full desktop apps and advanced security. Includes Outlook on the web, Outlook desktop (mid/premium), and Outlook mobile on all plans.

✦ Mandatory support included — phone & email, immediate response, unlimited users
Find out more →
Platform Microsoft 365
AI in Action

Here's what AI actually does for your business.

Not theory. Three specific ways AI changes the game — applied to the exact areas we work in.

Case Study 01

Your website, built and updated with AI.

Creating and keeping a website fresh has always been the bottleneck — slow, expensive, and never quite as frequent as it should be. AI changes that. We use a chat-based approach to help you build, edit, and improve your site through natural conversation rather than briefs and back-and-forth.

  • Chat to create content — describe what you want, get copy and layout that's ready to publish.
  • SEO built in, not bolted on — AI analyses what your customers are searching for and optimises your pages accordingly.
  • Real visitor intelligence — understand who's visiting, what they're looking at, and where you're losing them.
www.yourbusiness.com.au
Your Business · Melbourne
Trusted by local businesses since 2015. Now with a website that shows it.
Get a free quote →
↑34%Visitors
4:12Avg. Time
↑18%Conversions
AI suggestion: Your About page gets 40% of traffic but has a 72% exit rate. Want me to rewrite it based on your top-performing pages?
Business Assistant
Online now
Hi! I'm here to help. What are you looking for today?
Do you do same-day service?
Yes — same-day bookings before 2pm for most services in Melbourne. Want me to check availability for today?
Yes, check now Tell me more Get a quote
Case Study 02

An AI chatbot that sells and supports — 24 hours a day.

Most small business websites are passive — they wait for someone to fill in a form. An AI chatbot changes that. It engages every visitor, answers questions instantly, and captures their details before they leave. It also handles common support questions so your team doesn't have to.

  • Always on — responds instantly at 3am the same as 3pm. No enquiry waits until the next business day.
  • Knows your business — trained on your products, services, pricing, and FAQs. Gives real answers, not generic responses.
  • Qualifies and captures — collects name, contact, and intent before handing off to your team with full context.
Case Study 03

Ask your pipeline anything. Get the answer instantly.

CRMs are only useful if people actually use them — and most small business owners don't have time to learn another system. AI changes the interface. Instead of navigating dashboards, you just ask in plain language and get an immediate, specific answer.

  • Natural language queries — ask in plain language, get plain language answers about your leads and pipeline.
  • Priority surfaced automatically — AI identifies which leads are hot, which are going cold, and what needs to happen first.
  • Using tools you can adopt today — we connect commercial AI solutions to your existing systems. No custom build required.
💬 Who needs following up today?
✦ AI Response
You have 3 high-priority leads that haven't had contact in over 4 days. Two visited your pricing page again yesterday — they're likely comparing options. Start there.
Sarah M. — Coastal Café
Visited pricing · 2 days ago
Hot
James R. — Reno Group
Opened 3 emails · no reply
Hot
Priya K. — MedSpa Co.
Enquiry · 5 days ago
Warm
Get Started

Ready to see what this looks like
for your business?

We start with a conversation — where you are now and what's possible. No jargon, no pressure, no obligation.