A Melbourne-based plumbing business had a website that hadn't been touched in four years. It wasn't showing up on Google, looked outdated on mobile, and was generating almost no enquiries. We rebuilt it using AI-assisted design and content — and set up a system to keep it fresh going forward.
The business had been operating for over a decade with a strong local reputation — mostly through word of mouth and repeat clients. Their website was an afterthought: built cheaply years ago, never updated, and sitting on page three of Google for their main search terms.
When new customers did find them online, the site wasn't doing the business justice. Mobile experience was poor, the content hadn't been refreshed in years, and there was no clear call to action. Enquiries came in despite the site, not because of it.
The brief was straightforward: build something that looks like the business actually is, ranks properly for local searches, and generates enquiries consistently — without requiring constant developer involvement to keep it updated.
"We knew the website was a problem but kept putting it off because it felt like a big project. It ended up being much faster than we expected, and the content actually sounds like us."
— Business owner (illustrative)Rather than waiting weeks for the client to write copy, we used AI to draft all page content from a one-hour briefing session. The client reviewed and refined — cutting the content stage from weeks to days. Every page was written with the target search terms embedded naturally.
A clean, fast WordPress site with a mobile-first design. Service pages structured around the specific suburbs and job types the business wanted to rank for. Clear CTAs on every page leading to a simple contact form and click-to-call.
Google Business Profile fully optimised and connected. Site structure, metadata, and schema markup configured for local search. Google Search Console and Analytics set up with a monthly review process.
Monthly blog posts drafted by AI and published to target long-tail local keywords. Seasonal service pages updated quarterly. The business owner can now request content changes via a simple prompt — no developer required for day-to-day updates.
The content stage — traditionally the biggest bottleneck in any website project — was compressed from 4–6 weeks to under a week. AI drafted all eight service pages, the homepage, and the about page from a single briefing session. The client's editing time was under two hours total.
Within three months of launch, organic traffic was up 34% compared to the same period the prior year. The primary local keyword — "[service] Melbourne" — moved from position 14 to position 2. Contact form submissions tripled. The business owner now receives weekly AI-generated analytics summaries without logging into any dashboard.
Before the rebuild, the website generated roughly two to three contact form submissions per month. Within 90 days of launch that number was consistently eight to ten — from the same traffic volume, just better conversion.
Profile views increased 180% in the first month after optimisation. Direct calls from the profile — previously almost zero — became a consistent weekly lead source.
The business can now update service descriptions, add seasonal promotions, and request new content via a simple chat interface. Monthly maintenance is handled automatically — no support tickets, no waiting.
Get a free quote and we'll review your current site — and show you exactly what we'd focus on first.