Case Study 02 — Website Rebuild & SEO
Site Unfrozen. Google Fixed. Continually Improved.
Solving Safety On Site (SSOS) — a workplace health and safety consulting business serving the construction industry — was running a WordPress site that had become exactly the kind of ongoing admin they didn't have time for, resulting in stale content working against conversion. There was also a technical foundation quietly working against the SEO they were already paying for.
We rebuilt it on EffektAI, and set up the ongoing programme to keep it improving and maximising the results from SEO.
Where the site was falling short
The Situation
Running a business, not a website.
Solving Safety On Site (SSOS) specialises in workplace health and safety consulting for the construction industry, including SafetyCulture implementation.
The website wasn't the job — the consulting work was. The existing site ran on WordPress: logins to remember, plugins to patch, updates that needed someone to sit down and do them — exactly the kind of admin a busy operator doesn't have time for.
The site's fundamentals were also working against them: Lighthouse Performance scores sat in the 50s, well short of the green zone, and the Agentic Browsing fundamentals AI search now looks for weren't in place.
They had an SEO service already producing some results — but it wasn't being maximised. Weak fundamentals, plus content and design that weren't driving the right message, left conversions on the table.
The Power of EffektAI on Content
A year of inaction, caught up in weeks.
The site hadn't just gone stale technically — it had stopped reflecting the business itself. Services had evolved. Successes had gone unrecorded. None of it made it onto the website, because updating meant wrestling with a CMS editor that really needed a web design professional to use properly. Most businesses in that position just give up — and it's often years later that they finally have to redo the entire site. EffektAI works differently.
Built in weeks, not months
Live in weeks — the same speed EffektAI brings to every project, not just this one.
A year of content caught up in days
A year of unpublished services, projects and capabilities — written and live within days.
Evolution built in, not bolted on
The same speed now runs continuously, so the site never falls a year behind again.
The Power of EffektAI on the SEO Foundations
A full rebuild on EffektAI — Google Lighthouse and SEO foundations in place.
No CMS, no plugins
The plugin bloat and security surface that typically drags Lighthouse scores down — removed at the source.
SEO and GEO foundations built in, not bolted on
Schema, FAQ structure and clean code built in, so Google and AI search can read and cite the site properly.
Lighthouse-checked on every deploy
Performance, accessibility and best practices verified automatically, on every single deploy.
This used to mean a separate, expensive rebuild. With EffektAI, it's just part of the same monthly programme — not an upsell.
Google Lighthouse
Engineered for Perfect Scores.
Performance
Accessibility
Best Practices
SEO
The Results
One monthly programme — with room to grow.
SSOS took up our Virtual Marketing Team programme, which absorbed the cost of the rebuild into the ongoing engagement rather than charging it upfront — and bundles site maintenance, on-site SEO and GEO, and continuous improvement into one monthly service.
Ongoing content, keeping the site fresh and driving conversion
New pages and case studies, published as part of the same programme.
On-site SEO & GEO, handled as standard
Structured data and technical SEO kept current, not a separate line item.
Off-site SEO & GEO staged as the next phase
Citations and authority-building, ready to compound the results.
No CMS to manage, ever
Zero logins, plugins or updates for SSOS to think about.
The compounding effect
It all adds up.
Ongoing Content
Ongoing Google Lighthouse Optimisation
Ongoing SEO & GEO Optimisation
Get Started
Is your SEO spend being undermined by your own website?
Get a free quote and we'll run a Lighthouse audit on your current site — so you know exactly where you stand, and what's worth fixing first.