Our Solutions
Every business is different. The platform you build on should match your goals — whether that’s a content site, an online store, a marketplace, or a full email marketing setup. We work with four proven platforms and recommend the one that’s right for you.
What we work with
We don’t push every client onto the same platform. WordPress is the right choice for some businesses; WebCommander for others; Mailchimp and HubSpot when the focus is on outbound marketing and CRM. We’ll tell you which fits your situation — and why.
The world's most widely used web platform — and for good reason. Flexible enough to power a simple content site, a full WooCommerce online store, or a complex marketplace directory. Open source, with a vast plugin ecosystem and full control over your hosting and setup.
An Australian-built SaaS platform that bundles website, e-commerce, email marketing, and hosting into a single managed subscription. No plugins to maintain, no server admin — everything is included, and support is part of the plan. Ideal for small businesses that want simplicity without sacrificing capability.
The tools and platforms behind getting found — in Google Search, Google Maps, and increasingly in AI-generated answers. We use Ahrefs for SEO intelligence, Google Business Profile for local visibility, and stay ahead of the curve with Generative Engine Optimisation (GEO) for AI search.
Two of the most widely used platforms for small business marketing — and the two we recommend most. Mailchimp for email campaigns, audience segmentation, and automated sequences. HubSpot for CRM, lead tracking, and connecting your marketing to your sales pipeline. We manage both, with AI running through everything.
Professional, domain-based email on Microsoft Exchange — with the deliverability, security, and reliability small business email demands. Three tiers covering web-and-mobile-only email through to full Outlook desktop and advanced enterprise security. All plans include Outlook on the web, Outlook mobile (iOS & Android), Teams, and 1 TB OneDrive storage. Mandatory support included — flat fee, unlimited users.
The proprietary agentic development platform that powers every custom web application, portal, and integrated platform we build for EffektivWeb clients. Developed by Effektiv Solutions — it's the technical infrastructure that makes custom builds faster, more consistent, and more capable than a traditional development engagement.
Platform Comparison
Here’s a quick guide to how the website platforms compare. We’ll always recommend what suits your business — not what’s easiest for us to deliver.
Get Started
Tell us about your business and what you’re trying to achieve — we’ll recommend the right platform and come back with a clear proposal.