A message to our WebAlive clients — welcome to Effektiv. Read the full article → · A message to our WebAlive clients — welcome to Effektiv. Read the full article → ·
Our Solutions

The right platform for the job.

Every business is different. The platform you build on should match your goals — whether that's a content site, an online store, a marketplace, or a full email marketing setup. We work with four proven platforms and recommend the one that's right for you.

What we work with

Four platforms. One team that knows all of them well.

We don't push every client onto the same platform. WordPress is the right choice for some businesses; WebCommander for others; Mailchimp and HubSpot when the focus is on outbound marketing and CRM. We'll tell you which fits your situation — and why.

01 Websites & E-Commerce

WordPress & WooCommerce

The world's most widely used web platform — and for good reason. Flexible enough to power a simple content site, a full WooCommerce online store, or a complex marketplace directory. Open source, with a vast plugin ecosystem and full control over your hosting and setup.

  • Content and business websites
  • WooCommerce online stores
  • Marketplace and directory sites with HivePress
  • Hosting, maintenance, and security from $100/mo ex GST
Platforms WordPress WooCommerce
02 SaaS Website Platform

WebCommander

An Australian-built SaaS platform that bundles website, e-commerce, email marketing, and hosting into a single managed subscription. No plugins to maintain, no server admin — everything is included, and support is part of the plan. Ideal for small businesses that want simplicity without sacrificing capability.

  • Content sites, online stores, and subscriptions
  • Built-in email marketing and automation
  • Hosting, security, and updates all included
  • From $50/mo ex GST — all bundled
Platform WebCommander
03 Search & Visibility

Online Marketing

The tools and platforms behind getting found — in Google Search, Google Maps, and increasingly in AI-generated answers. We use Ahrefs for SEO intelligence, Google Business Profile for local visibility, and stay ahead of the curve with Generative Engine Optimisation (GEO) for AI search.

  • Google Business Profile management
  • SEO powered by Ahrefs
  • Generative Engine Optimisation (GEO)
  • Google Search Console & Analytics 4
Tools Ahrefs Google Business Profile
04 Email Marketing & CRM

Mailchimp & HubSpot

Two of the most widely used platforms for small business marketing — and the two we recommend most. Mailchimp for email campaigns, audience segmentation, and automated sequences. HubSpot for CRM, lead tracking, and connecting your marketing to your sales pipeline. We manage both, with AI running through everything.

  • Mailchimp email campaigns and automation
  • HubSpot CRM and pipeline management
  • Contact management, segmentation, and reporting
  • Managed service from $100/mo ex GST — platforms included
Platforms Mailchimp HubSpot
05 Business Email

Microsoft 365

Professional, domain-based email on Microsoft Exchange — with the deliverability, security, and reliability small business email demands. Three tiers covering web-and-mobile-only email through to full Outlook desktop and advanced enterprise security. All plans include Outlook on the web, Outlook mobile (iOS & Android), Teams, and 1 TB OneDrive storage. Mandatory support included — flat fee, unlimited users.

  • Domain-based email — you@yourbusiness.com.au on every plan
  • Outlook on the web, Outlook desktop (mid & premium tiers), Outlook mobile
  • Microsoft Teams, OneDrive, and productivity apps
  • Support plan — $396/yr or $33/mo, unlimited users
Platform Comparison

Not sure which platform is right for you?

Here's a quick guide to how the website platforms compare. We'll always recommend what suits your business — not what's easiest for us to deliver.

WordPress
WooCommerce
WebCommander
Content & business websites
✓ Excellent
Add-on
✓ Excellent
Online store / e-commerce
Via WooCommerce
✓ Excellent
✓ Built in
Marketplace / directory sites
✓ Via HivePress
Email marketing built in
— Via plugin
— Via plugin
✓ Native
Hosting included
— Separate
— Separate
✓ Always
Self-editing ease
Moderate
Moderate
✓ Very easy
Pricing model
From $100/mo ex GST
From $100/mo ex GST
From $50/mo ex GST
Get Started

Not sure which platform fits your business? We'll work it out together.

Tell us about your business and what you're trying to achieve — we'll recommend the right platform and come back with a clear proposal.