Bundled Service

Your own Virtual
Online Marketing Team.

Most growing businesses know they need to do more online — a better website, more search visibility, regular content, email marketing — but they don't have the in-house team to make it happen consistently. Hiring specialists is expensive. Agencies are impersonal. And doing it piecemeal never quite gets the momentum going.

The Virtual Online Marketing Team bundles everything into one ongoing partnership. Website, SEO, content, outbound marketing — with a dedicated account manager who owns the relationship and keeps the whole programme moving. At a fraction of the cost of doing it any other way.

Talk to us about this →See what's included

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Website foundation — rebuilt and maintained

Your website redesigned, built, and kept current — so it always reflects your brand and converts visitors into enquiries.

🔍

SEO — Google, Bing, and AI search

A comprehensive ongoing programme covering Google, Bing, Google Business Profile, and the new frontier of AI-powered search.

✏️

Content and website evolution

Your go-to for all website improvements, new pages, content updates, and the regular publishing that keeps SEO momentum building.

📧

Email marketing — set up and sent

Outbound marketing infrastructure built and managed — regular campaigns to your list, keeping your business front of mind.

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Dedicated account manager

A senior person who knows your business, owns the programme, and is your single point of contact across all of it.

The challenge

Online marketing done properly takes a team of specialists. Most small businesses can't afford one.

A good website needs a designer and a developer. SEO needs a specialist who lives in the data. Content needs a writer who understands your business. Email marketing needs someone to set it up and actually send it. And someone needs to manage all of these people and make sure the work is aligned.

The businesses that grow online fastest aren't the ones with the biggest budgets. They're the ones with consistent, sustained effort across all of these areas — week after week, month after month. That consistency is what the Virtual Online Marketing Team delivers.

You get the equivalent of a full marketing function — without the overhead, recruitment headaches, or the gap when someone leaves.

What it would cost to hire this in-house

Web Designer / DeveloperPart-time FTE — ongoing updates and design

SEO SpecialistPart-time FTE — strategy, tracking, optimisation

Content WriterPart-time FTE — blog posts, pages, landing pages

Email Marketing ManagerPart-time FTE — campaigns, lists, automation

Account / Marketing ManagerPart-time FTE — strategy, alignment, reporting

Tools & subscriptionsSEO tools, email platforms, analytics

Equivalent annual cost to hire$200,000 – $350,000+ per year

We provide the equivalent output at a fraction of this cost — because we run a team that does this every day across multiple clients, using AI to amplify what each specialist can deliver.

What's included

Four pillars. One continuous programme.

Each pillar builds on the one before it. The website foundation makes the SEO work. The SEO work drives the content priorities. The content feeds the email marketing. It's a connected system — not four separate services running in parallel.

Website Foundation — Redesigned, Built, and Ready to Evolve

Online marketing starts with the website. If the site doesn't reflect the brand, load fast, or give visitors a clear reason to get in touch, every dollar spent on SEO and marketing is working against friction. We remove that friction first — with a full website redesign and rebuild included as part of the programme.

This isn't a template swap. We design to your brand, structure the site for SEO from the ground up, and build it so it's easy to maintain and evolve over time — using AI-assisted tools that let us (and you) make changes quickly and cost-effectively, without every update becoming a project.

Full website redesign and rebuild — brand-aligned, fast-loading, mobile-first
SEO fundamentals built in from the start — structure, metadata, page speed, schema
Built to evolve — AI-assisted maintenance means changes happen fast and don't cost a fortune
Content structured to convert — clear service pages, strong calls to action, logical flow
Ongoing site management — updates, new pages, and improvements as part of the monthly programme

Relates to: Websites Service

Search Visibility — Google, Bing, Google Business Profile, and AI Search

Getting found is the whole point. We run a comprehensive, ongoing SEO programme that covers every channel where your potential customers are looking — not just Google. That includes Bing, which still accounts for a meaningful share of search, Google Business Profile for local and map-based visibility, and — increasingly — the AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews that are changing how people find businesses.

This isn't a one-time audit and report. It's a sustained programme of work — keyword research, on-page optimisation, technical improvements, content strategy, and link building — with monthly reporting that shows what's moving and what we're focused on next.

Keyword research and strategy tailored to your business, audience, and location
On-page SEO — titles, metadata, headings, internal linking, structured data
Google Business Profile management — kept current, optimised, and responding to reviews
Bing SEO and Bing Places — a channel most competitors ignore
Generative Engine Optimisation (GEO) — structuring content so AI search tools cite your business
Monthly rank tracking and reporting — clear visibility into what's working

Relates to: Online & Direct Marketing Service

Content and Website Evolution — Your Go-To for Everything the Site Needs

We know from two decades of experience that the businesses whose websites perform best aren't the ones with the most impressive launch — they're the ones whose websites keep improving. New service pages as the business evolves. Updated content that reflects current messaging. Blog posts and articles that answer the questions your customers are actually asking. Landing pages for specific campaigns.

Content is the engine of organic search performance. Every new page, every updated article, every new FAQ is an opportunity to rank for something your competitors don't. We manage this as part of the programme — so there's always something being published and improved, and the site never stagnates.

Regular content publishing — blog posts, articles, and insights tailored to your audience
Service page updates as your business evolves — no more outdated pages
FAQ content structured for AI search visibility — answers the questions AI tools look for
New landing pages for campaigns, services, or geographic targeting
Image, video, and multimedia recommendations to maximise content reach
AI-assisted content creation — faster production without sacrificing quality or accuracy

Relates to: Websites + Online Marketing Services

Outbound Marketing — Email Campaigns and Direct Communication

SEO brings people to you when they're already looking. Outbound marketing keeps you front of mind when they're not. A consistent email marketing programme — sent to your existing customers and prospects — drives repeat business, referrals, and stays ahead of the competition who've gone quiet.

We set up the infrastructure — the right platform, list management, templates aligned to your brand — and then help you create and send on a regular schedule. We also identify opportunities to introduce CRM-connected lead tracking, so you can see which prospects are engaging and follow up at the right time.

Email platform setup and configuration — Mailchimp, HubSpot, or your preferred tool
List management and segmentation — getting the right messages to the right people
Monthly campaign creation and send — content, design, and scheduling handled
Performance reporting — open rates, click rates, and what's resonating
CRM integration guidance — connecting email activity to lead and sales tracking
AI-assisted campaign writing — faster creation, better subject lines, improved engagement

Relates to: Online & Direct Marketing Service

Your dedicated account manager

One person who knows your business and owns the programme.

The biggest reason online marketing stalls isn't a lack of budget or effort. It's a lack of coordination. Different people working on different things, no one connecting the dots, and no one with a genuine view of what the business needs next.

Your dedicated account manager is a senior member of our team who takes ownership of the entire programme — not just their slice of it. They understand your business, your market, and your goals. They brief the team, review the work, and keep everything aligned. And they're your single point of contact, so you're never chasing updates or repeating context to five different people.

This is the part that makes the Virtual Marketing Team feel less like an agency and more like having someone on your side — who also happens to bring a full team behind them.

The full picture

Everything a growing business needs online — in one partnership.

The Virtual Online Marketing Team isn't a product — it's a partnership that's scoped to your business, your goals, and where you're starting from. Every engagement begins with an honest assessment of what needs to happen first, and the programme evolves as results build.

If you already have a website that's working well, we focus first on SEO and content. If the website needs significant work first, we start there. The programme adapts — but the commitment to all four pillars remains.

Talk to us about your business →

🌐Website redesign & rebuild

A full site built to brand, optimised for SEO and conversion, and designed to evolve.

🔍Google, Bing & AI SEO

Comprehensive ongoing visibility programme across every channel that matters.

📍Google Business Profile

Managed, optimised, and kept current for local and map-based search visibility.

✏️Content & website updates

Regular publishing and ongoing improvements that keep the site fresh and SEO-strong.

📧Email marketing campaigns

Monthly campaigns to your list — created, designed, and sent as part of the programme.

👤Dedicated account manager

Senior ownership of your programme — one person across all of it.

📊Monthly reporting

Clear, honest performance reporting — rankings, traffic, campaign results, and next steps.

🤖AI-assisted throughout

AI runs through every part of the programme — faster, smarter, and more effective.

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Content produced faster

AI-assisted content creation means we can produce more high-quality content in less time — blog posts, page updates, email campaigns, social posts — without cutting corners on accuracy or brand voice.

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SEO intelligence at scale

AI tools analyse rankings, competitor activity, and content gaps across thousands of keywords — giving us insights that would take a human analyst weeks to produce, delivered in hours.

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GEO — visibility in AI search

We structure your content specifically so AI search tools like ChatGPT, Perplexity, and Google AI Overviews cite your business. This is the new frontier of search — and most competitors aren't there yet.

📧

Smarter email campaigns

AI analyses what subject lines, content types, and send times perform best for your audience — and applies those learnings to every campaign we send.

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Lower cost — passed on to you

AI makes our team more productive. That productivity benefit is reflected in what we can deliver within a Virtual Marketing Team engagement — more output, higher quality, at a price that makes sense for a small business.

AI — running through all of it

AI doesn't just help us work faster. It changes what's possible within your budget.

Every part of the Virtual Marketing Team programme is AI-assisted — not in a superficial, tool-of-the-month way, but as a genuine operating model. We've rebuilt how we work around AI, and the programmes we run for clients today deliver more than what was possible two years ago — at the same or lower cost.

For small businesses in particular, this matters. The gap between what a well-resourced large business can do online and what a small business can afford has been the fundamental challenge for decades. AI is closing that gap — and the Virtual Marketing Team is how we deliver that benefit directly to your business.

Investment

Pricing that reflects your needs — not a fixed package.

The Virtual Online Marketing Team starts from $3,600 ex GST per month — but the actual investment depends on what your business needs and what level of activity makes sense for where you are.

We scope every engagement individually. That means you're not paying for services you don't need, and you're not going without services you do. The conversation starts with where you are, what you're trying to achieve, and what the right programme looks like — then we price it accordingly.

Every programme includes a dedicated account manager, monthly reporting, and AI-assisted delivery across all four pillars. The variables below are where the investment flexes up or down.

Starting from$3,600

ex GST per month — scoped to your business

Website rebuild — included or not needed

If your existing website is sound and just needs optimisation and ongoing management, the rebuild component is removed and the programme starts at a lower base. If a full rebuild is needed, the investment reflects that — and it's built into the monthly programme, not a separate upfront cost.

SEO scope — depth and channel mix

A comprehensive programme across Google, Bing, Google Business Profile, and GEO (AI search) costs more than a focused local SEO effort. The right scope depends on how competitive your market is, how much search volume is available, and how aggressively you want to grow visibility. We advise honestly on what's worth investing in for your specific situation.

Content volume — how much per month

More content means faster SEO results and a site that evolves more quickly — but it also costs more. We offer different content tiers, from a baseline of regular updates and one piece of published content per month through to a higher-volume programme with multiple posts, pages, and landing pages. You choose the level that matches your budget and goals.

Email marketing — how much we do vs. how much you do

Some clients want us to handle everything — platform setup, list management, content, design, and send. Others prefer to write their own content and just need us for strategy, setup, and oversight. We flex to what works for your team — and price accordingly.

Get Started

Tell us where you're at. We'll tell you what's possible.

Every Virtual Marketing Team engagement starts with a conversation — your business, your current situation, and what you're trying to achieve. From there we scope a programme that makes sense for where you are and where you want to go. No lock-in contracts, no boilerplate packages, no obligation.

Start the conversation →Online Marketing Service ↗

Your own VirtualOnline Marketing Team.