Solutions — Outbound Marketing & CRM

Email marketing and CRM
your team will actually use.

Mailchimp and HubSpot are two of the most widely used platforms for small business marketing — and the two we recommend most. Mailchimp for consistent, AI-assisted email campaigns. HubSpot for connecting that marketing to a CRM that tracks leads, manages contacts, and tells you exactly what's working. We set up and manage both.

Get a free quote → See what's involved

Email marketing Mailchimp

CRM & lead management HubSpot

Used by businesses worldwide 11 million+ (Mailchimp)

Email delivery rate 99%+

Integrations available 300+

AI content tools Built in

SMS marketing (Australia) Available

Free plan available Yes — up to 500 contacts

Platforms

What Mailchimp Does

More than just email — but email done brilliantly.

Most businesses know Mailchimp as an email tool. And it is — but a very good one. It's also grown into a platform covering automation, audience management, landing pages, and AI-powered content creation. For most small businesses, it covers everything needed to run a consistent outbound marketing programme.

✉️

Email campaigns

Design and send professional email campaigns to your list. Newsletters, promotions, product launches, seasonal offers — built using drag-and-drop templates that look right on every device.

⚙️

Marketing automation

Set up sequences that run automatically — welcome emails for new subscribers, follow-ups after a purchase, re-engagement for contacts who've gone quiet, and customer journey flows triggered by behaviour.

👥

Audience management

Your contact list organised, segmented, and kept clean. Tag contacts by behaviour, purchase history, or interest. Send the right message to the right segment rather than blasting everyone with the same thing.

📊

Reporting & analytics

Open rates, click-throughs, unsubscribes, and revenue attribution — all tracked per campaign. Understand what's working, what's not, and what to do differently next time.

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Landing pages & forms

Build sign-up forms, pop-ups, and standalone landing pages to grow your list. Embed them on your website or share the Mailchimp-hosted link directly in campaigns or social posts.

📱

SMS marketing

Available as an add-on for Australian businesses on paid plans. Send text messages to contacts with +61 numbers — useful for time-sensitive offers, appointment reminders, and high-priority announcements.

How We Use It

Mailchimp managed — with AI running through everything.

The problem for most small businesses isn't access to an email tool — it's finding the time and consistency to use it well. That's what we solve. We manage your Mailchimp setup and use AI to make every campaign faster to produce and better to receive.

Setup & list health

We configure your Mailchimp account properly — audience setup, segmentation, domain authentication, and deliverability checks. A clean, well-organised list is the foundation everything else depends on.

AI-written campaigns

Each campaign starts with a brief — what's the goal, who's the audience, what's the offer. AI drafts the email: subject line, preview text, body copy, and CTA. You review, we refine, Mailchimp sends.

Automation sequences

We set up the sequences that run in the background — welcome flows, post-purchase follow-ups, win-back campaigns. Once configured, they run automatically and keep working without ongoing input.

Reporting & optimisation

After each campaign, we review performance and identify what to improve — subject lines, send times, segmentation, content format. Your email programme gets better with every send.

Campaign Report — Last Send

Subject line

"The one thing most businesses forget to do in June"

Sent to 1,240 contacts

Open rate

42%

Click rate

18%

Unsubscribes

0.3%

Best send time Tue 9am AEST

✦ AI Insight

"Open rate is 34% above your list average. The subject line performed well — I'd suggest a similar conversational question format for next month's campaign."

AI + Mailchimp

Better emails, sent more consistently.

Mailchimp has built AI tools directly into the platform — and we layer our own AI process on top. The result is campaigns that go out reliably, read well, and perform better than most businesses manage to produce on their own.

✍️

AI writes the campaign

Brief the AI on the goal and audience, and it drafts the full email — subject line, preview text, body, and CTA. We refine it in your voice, then schedule it through Mailchimp.

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Subject line optimisation

Mailchimp's built-in Subject Line Helper and Send Time Optimisation — combined with AI-generated variants — means each campaign is tested and timed for the best possible open rate.

👥

Smarter segmentation

AI analyses your audience data and identifies the right segments for each campaign — so the right message goes to the right people, not the same thing to everyone on your list.

📊

Plain-language performance reports

After each campaign, AI summarises what happened and what to do differently — open rate context, click analysis, and a clear recommendation for the next send. No dashboard required.

30× ROI reported by e-commerce businesses using Mailchimp's Standard Plan Mailchimp, Aug 2024–Aug 2025

9× More revenue for users of Mailchimp's marketing automation flows versus bulk email alone Mailchimp, Jan 2023–Jan 2025

99% Transactional email delivery rate — your campaigns actually reach the inbox Mailchimp platform data

Managed Service

Mailchimp & HubSpot, set up and run for you.

Most businesses sign up to a platform, send a few campaigns or enter a few contacts, then let it drift. The tools aren't the problem — consistency and setup are. Our managed service covers both Mailchimp and HubSpot: we handle the configuration, write the campaigns, manage your contacts and pipeline, and keep everything running month to month.

For email marketing, we use Mailchimp — the platform most businesses already know, with strong AI tools built in and a pricing model that scales with your list. For CRM and lead management, we use HubSpot — which connects your marketing activity to a pipeline so you always know what's happening with your leads and contacts.

The two work well together: Mailchimp campaigns drive interest, HubSpot captures and tracks the leads that come through, and AI helps you make sense of both. We manage the connection between them so nothing falls through the gap.

Our managed service starts from $100 per month ex GST, covering the platform subscriptions and our ongoing involvement — campaigns, automations, contact management, CRM setup, and reporting. Get in touch for a quote →

What our managed service includes

✓ Mailchimp setup — account, templates, domain authentication

✓ HubSpot CRM setup — contacts, pipeline stages, lead tracking

✓ AI-written campaigns — briefed, drafted, reviewed, and scheduled

✓ Automation sequences — welcome, follow-up, re-engagement

✓ Contact list management, segmentation, and hygiene

✓ Monthly reporting — campaign performance and pipeline summary

✓ Platform subscriptions included (matched to your needs)

From $100/mo ex GST

Email marketing and CRMyour team will actually use.