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Service 02 — Online & Direct Marketing

Get found before your
competitors even show up.

Being online isn't enough — you need to be visible where your customers are actually looking. That means Google Search, Google Maps, and increasingly, AI assistants. We cover all three, with AI running through everything we do.

Hyper-Local Marketing Google Business Profile
Traditional SEO Google · Bing
Generative Engine Optimisation Emerging
Email & direct campaigns Mailchimp
Content creation AI-assisted
Reporting & analysis AI-assisted

The Opportunity

Most businesses are only visible on one channel. We fix that.

When a potential customer wants what you offer, they might search Google, check Google Maps, ask ChatGPT, or open their inbox. The businesses that show up across all of those channels win disproportionately — not because they have bigger budgets, but because they've covered the basics properly.

We help small businesses get visible where it matters, stay consistent, and use AI to make the whole thing run with less effort than they'd expect.

97% of people search online before visiting a local business
60% of Google searches now include an AI Overview at the top
527% growth in AI-referred web sessions in the first half of 2025
higher conversion rate from businesses with complete GBP listings
01
Hyper-Local Marketing

Your Google Business Profile, done properly.

For most small businesses, Google Business Profile is the single highest-return marketing channel available — and most of them have barely touched it. A complete, well-maintained profile puts you in front of local customers at the exact moment they're looking for what you offer.

  • Profile setup, verification, and category optimisation
  • AI-generated posts, offers, and updates — published consistently
  • Photo and video strategy to lift profile engagement
  • Review management — responding to reviews, building volume
  • Q&A and attribute optimisation for local search terms
  • Monthly reporting on calls, directions, and profile views
✦ AI Advantage AI writes your weekly GBP posts, responds to reviews in your voice, and flags competitor profile changes — keeping your profile active without it becoming a weekly task for you.
GBP Performance — Last 30 days
Profile views
1,240
Direction requests
83
Calls from profile
61
Website clicks
312
Review rating
4.8 ★
↑ 34% vs last month
02
Traditional SEO

Rank on Google and Bing — sustainably.

Search engine optimisation has become fiercely competitive — but most small businesses still aren't doing the basics well. We focus on sustainable, fundamentals-first SEO that builds real visibility over time, rather than short-term tactics that backfire.

  • Keyword research focused on buyer intent, not just volume
  • On-page optimisation — structure, metadata, headings, schema
  • AI-assisted content creation targeting your priority keywords
  • Technical SEO — site speed, crawlability, Core Web Vitals
  • Local citation building and NAP consistency
  • Monthly reporting via Google Search Console and Analytics
✦ AI Advantage AI analyses your competitors' content gaps, generates optimised page drafts targeting specific keywords, and monitors ranking movements — so your SEO programme runs continuously rather than in occasional bursts.
Keyword Rankings — Google AU
[Your service] Melbourne Pos. 2
[Your service] near me Pos. 4
Best [your service] [suburb] Pos. 7
[Your service] [city] Pos. 11 ↑ 4
Organic sessions (30d)
1,840
03
Generative Engine Optimisation

Get cited by AI — not just ranked by Google.

Search is changing. When someone asks ChatGPT, Perplexity, or Google's AI Overview a question in your niche, they get a direct answer — not a list of links. The businesses that get cited in those answers are winning new customers without a single click. That's GEO.

  • Content structured for AI citation — direct answers, clear authority signals
  • FAQ and schema markup optimised for AI parsing
  • Brand entity building across authoritative sources
  • Citation monitoring across ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • Content refresh strategy aligned with AI training cycles
  • Monthly GEO visibility report with competitor benchmarking
✦ Why this matters now AI-referred web sessions grew 527% year-on-year in the first half of 2025. GEO is still early — meaning the businesses that move now secure citation share while competition is low. It won't stay that way.
Traditional SEO
GEO
TargetGoogle / Bing results pages
✓ Primary
Supporting
TargetAI-generated answers
Indirect
✓ Primary
Key signalKeywords, backlinks
✓ Essential
✓ Foundation
Key signalStructured answers, entity authority
Helpful
✓ Critical
Competition level (2026)
High
Still low
Replaces SEO?
No — additive layer

GEO is an additive discipline — it builds on top of solid SEO rather than replacing it. We run both together.

Get Started

Ready to be found where your customers are looking?

Get a free quote and we'll review your current visibility across search, Maps, and AI — and show you where the biggest opportunities are for your business.