Service 02 — Online & Direct Marketing
Get found before your
competitors even show up.
Being online isn't enough — you need to be visible where your customers are actually looking. That means Google Search, Google Maps, and increasingly, AI assistants. We cover all three, with AI running through everything we do.
The Opportunity
Most businesses are only visible on one channel. We fix that.
When a potential customer wants what you offer, they might search Google, check Google Maps, ask ChatGPT, or open their inbox. The businesses that show up across all of those channels win disproportionately — not because they have bigger budgets, but because they've covered the basics properly.
We help small businesses get visible where it matters, stay consistent, and use AI to make the whole thing run with less effort than they'd expect.
01Hyper-Local Marketing
Your Google Business Profile, done properly.
For most small businesses, Google Business Profile is the single highest-return marketing channel available — and most of them have barely touched it. A complete, well-maintained profile puts you in front of local customers at the exact moment they're looking for what you offer.
- Profile setup, verification, and category optimisation
- AI-generated posts, offers, and updates — published consistently
- Photo and video strategy to lift profile engagement
- Review management — responding to reviews, building volume
- Q&A and attribute optimisation for local search terms
- Monthly reporting on calls, directions, and profile views
Profile views1,240
Direction requests83
Calls from profile61
Website clicks312
Review rating4.8 ★
02Traditional SEO
Rank on Google and Bing — sustainably.
Search engine optimisation has become fiercely competitive — but most small businesses still aren't doing the basics well. We focus on sustainable, fundamentals-first SEO that builds real visibility over time, rather than short-term tactics that backfire.
- Keyword research focused on buyer intent, not just volume
- On-page optimisation — structure, metadata, headings, schema
- AI-assisted content creation targeting your priority keywords
- Technical SEO — site speed, crawlability, Core Web Vitals
- Local citation building and NAP consistency
- Monthly reporting via Google Search Console and Analytics
[Your service] MelbournePos. 2
[Your service] near mePos. 4
Best [your service] [suburb]Pos. 7
[Your service] [city]Pos. 11
Organic sessions (30d)1,840
03Generative Engine Optimisation
Get cited by AI — not just ranked by Google.
Search is changing. When someone asks ChatGPT, Perplexity, or Google's AI Overview a question in your niche, they get a direct answer — not a list of links. The businesses that get cited in those answers are winning new customers without a single click. That's GEO.
- Content structured for AI citation — direct answers, clear authority signals
- FAQ and schema markup optimised for AI parsing
- Brand entity building across authoritative sources
- Citation monitoring across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Content refresh strategy aligned with AI training cycles
- Monthly GEO visibility report with competitor benchmarking
Traditional SEOGEO
TargetGoogle / Bing results pages✓ PrimarySupporting
TargetAI-generated answersIndirect✓ Primary
Key signalKeywords, backlinks✓ Essential✓ Foundation
Key signalStructured answers, entity authorityHelpful✓ Critical
Competition level (2026)HighStill low
Replaces SEO?—No — additive layer
GEO is an additive discipline — it builds on top of solid SEO rather than replacing it. We run both together.
Direct Marketing
Email campaigns that actually go out.
Email to your list remains one of the highest-return marketing channels available. The problem for most small businesses isn't strategy — it's consistency. We manage campaigns through Mailchimp, using AI to write and optimise every send so it goes out on time and works harder.
Campaign Creation
We plan and write your email campaigns — newsletters, promotions, announcements — using AI to move quickly without sacrificing quality or your brand voice.
✦ AI drafts, you approve, we sendAutomation & Sequences
Welcome sequences, follow-ups, re-engagement flows — set up once and running automatically. Your list is nurtured even when you're not thinking about it.
✦ AI personalises content per segmentPerformance & List Health
Open rates, click-throughs, unsubscribes — tracked and acted on. We clean your list, test subject lines, and make sure your deliverability stays strong.
✦ AI analyses and recommends improvementsGet Started
Ready to be found where your customers are looking?
Get a free quote and we'll review your current visibility across search, Maps, and AI — and show you where the biggest opportunities are for your business.