Solutions — Online Marketing

Get found where your
customers are actually looking.

Search has splintered. Your customers find businesses through Google Search, Google Maps, AI assistants like ChatGPT and Perplexity, and increasingly through AI-generated answers that don't show a single link. We cover every channel — with Ahrefs driving the SEO intelligence and AI running through everything we do.

Get a free quote → See what we cover

Hyper-local — Google Maps & Business Profile 01

Traditional SEO — Google & Bing 02

Generative Engine Optimisation (GEO) 03 — Emerging

Measurement — Search Console & Analytics 04

SEO intelligence platform Ahrefs

AI across everything ✦ Built in

Tools we use

Hyper-Local Marketing

Google Business Profile & Google Maps.

For most local businesses, Google Business Profile is the single most valuable piece of online real estate they have — and most businesses have barely touched it. When someone searches for what you do near them, a well-optimised GBP profile puts you at the top of Maps, drives calls directly, and builds trust before anyone visits your website.

✦Profile setup, verification, and category optimisation
✦AI-generated posts, offers, and updates published consistently
✦Photo and video strategy to lift profile engagement
✦Review management — responding promptly, building volume over time
✦Q&A and attribute optimisation for local search terms
✦Google Maps ranking tracking across your target suburbs
✦Monthly reporting — calls, directions, profile views, and clicks

✦ AI Advantage

AI writes your weekly GBP posts, responds to reviews in your voice, drafts Q&A answers, and monitors competitor profile changes — keeping your profile active without it becoming a weekly task.

Platform

🔧

Bayside Plumbing Co.

Plumber · Melbourne, VIC

★★★★★ 4.9 · 84 reviews

📞 Call

🗺 Directions

🌐 Website

📍 Open · Closes 6pm · 0.8 km away ✦ AI managed

Traditional SEO — Google & Bing

Data-led SEO powered by Ahrefs.

Ranking in Google and Bing takes consistent, fundamentals-first work — and the right intelligence to know where to focus. We use Ahrefs, one of the world's leading SEO platforms, to analyse your site, research the right keywords, audit your technical health, and track competitor gaps. Then AI helps us act on that data faster than any manual process could.

✦Keyword research — buyer intent focus, not just search volume
✦Competitor gap analysis using Ahrefs Site Explorer
✦Technical SEO audit — 170+ issue checks via Ahrefs Site Audit
✦Backlink profile analysis and link building opportunities
✦On-page optimisation — structure, headings, schema, metadata
✦AI-assisted content creation targeting priority keywords
✦Rank tracking across Google AU and Bing, reported monthly

✦ AI Advantage

Ahrefs surfaces the data. AI acts on it — drafting optimised content, generating metadata across every page, identifying content gaps, and producing monthly ranking summaries without manual report building.

Ahrefs — Keyword Rankings · Google AU

[Service] Melbourne Pos. 2 ↑ 6

[Service] near me Pos. 4 ↑ 3

Best [service] [suburb] Pos. 7 →

[Service] [suburb] Pos. 12 ↑ 5

Domain Rating

Organic traffic (30d)

2,140

Technical issues found 3 minor

✦ AI generates content briefs from Ahrefs keyword data

Generative Engine Optimisation

Get cited by AI — not just ranked by Google.

Search is changing fast. When someone asks ChatGPT, Perplexity, Google's AI Overviews, or Microsoft Copilot a question in your category, they get a direct answer — not a list of links. The businesses cited in those answers are winning customers without a single click. That's GEO, and it's still early.

✦Content structured for AI citation — direct answers, clear authority signals
✦FAQ and schema markup optimised for AI parsing
✦Brand entity building across Wikipedia, Wikidata, and authoritative sources
✦Citation monitoring across ChatGPT, Perplexity, Gemini, and Google AI Overviews
✦Ahrefs Brand Radar — tracking how often your brand appears across AI platforms
✦Content refresh strategy aligned with AI training and index cycles
✦Monthly GEO visibility report with competitor benchmarking

✦ Why now

AI-referred web sessions grew over 500% year-on-year in 2025. GEO is still early — the businesses that move now secure citation share while competition is low. SEO alone won't be enough as AI-generated answers increasingly replace traditional search results.

Traditional SEO

GEO

TargetGoogle / Bing results

✓ Primary

Supporting

TargetAI-generated answers

Indirect

✓ Primary

SignalKeywords & backlinks

✓ Essential

✓ Foundation

SignalStructured answers & entity authority

Helpful

✓ Critical

Competition level (2026)

High

Still low

Replaces SEO?

—

No — additive

GEO builds on solid SEO — we run both together.

Ahrefs Brand Radar — AI citation tracking

ChatGPT mentions 14 this month

Perplexity citations 8 this month

Google AI Overview appearances 31 this month

Trend vs last month ↑ 28%

04 Measurement & Reporting

Google Search Console & Analytics 4.

Every channel we manage is tracked, reported on, and improved over time. Google Search Console tells you how Google sees your site. Google Analytics 4 tells you what visitors do when they get there. Together they give you the full picture — and we translate both into plain-language monthly reporting so you always know what's working.

✦Google Search Console setup, verification, and sitemap submission
✦Query, impression, and click-through reporting — keyword by keyword
✦Indexing and technical issue monitoring — flagged and acted on
✦GA4 configuration with goals, conversions, and event tracking
✦Traffic source analysis — organic, direct, referral, and AI-referred sessions
✦Core Web Vitals monitoring — page speed and user experience scoring
✦Monthly plain-language report — no dashboards, no logins required

✦ AI Advantage

Rather than sending you raw data, AI synthesises both Search Console and GA4 into a single monthly summary — what improved, what dropped, what to focus on next. Insight without the spreadsheet.

Google Search Console — Performance

Total clicks (28 days)

3,240

Total impressions

41,800

Average CTR 7.8%

Average position ↑ 4.2

Top queries

[service] melbournePos. 2

[service] near mePos. 4

best [service] [suburb]Pos. 7

Google Analytics 4 — Traffic Overview

Organic search

62%

Direct

18%

AI-referred sessions

↑ New

Contact form conversions ↑ 28%

Avg. session duration 2m 14s

Get found where yourcustomers are actually looking.

Google Business Profile & Google Maps.

Data-led SEO powered by Ahrefs.

Get cited by AI — not just ranked by Google.

Google Search Console & Analytics 4.

Ready to get found everywhere your customers are looking?

Get found where your
customers are actually looking.