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Legal

Privacy Policy

Effektiv Solutions Pty Ltd (ABN 80 666 834 715), trading as Effektiv, is committed to protecting your privacy. This policy outlines how we collect, use, and manage your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

About us

Effektiv Solutions Pty Ltd (ABN 80 666 834 715) trades as Effektiv. We are an Australian web design, web development, and digital marketing agency based in Melbourne, Victoria.

In this Privacy Policy, "we", "us", and "our" refers to Effektiv Solutions Pty Ltd. "You" refers to the individual accessing or using our website or services.

Effektiv Solutions Pty Ltd
ABN 80 666 834 715
Suite 502, 9 Yarra Street, South Yarra VIC 3141
(03) 7073 2525  ·  info@effektiv.com.au

Information we collect

We may collect and hold personal information about you. The kinds of personal information we typically collect include:

  • Your name, email address, phone number, and business name
  • Information you provide when submitting an enquiry or contact form
  • Information you provide in the course of engaging our services
  • Billing and payment information required to process transactions
  • Website usage data collected through analytics tools (see Cookies section below)
  • Communications between you and Effektiv Solutions Pty Ltd, including emails

We only collect personal information that is reasonably necessary for, or directly related to, our functions or activities as a web and digital marketing agency.

How we collect personal information

We collect personal information in a number of ways, including:

  • Directly from you when you submit a form on our website
  • Via email, phone, or in-person communication
  • Through your use of websites and digital services we manage on your behalf
  • From publicly available sources, where relevant to a services engagement
  • Through third-party platforms such as Google Analytics, Mailchimp, or HubSpot, where you have an existing relationship with those platforms

Where it is reasonable and practicable to do so, we collect personal information directly from you. If we collect your personal information from a third party, we will take reasonable steps to notify you of this unless it would be impracticable or unreasonable to do so.

How we use personal information

We use your personal information primarily to provide the services you have requested. This includes:

  • Responding to your enquiries and providing quotes or proposals
  • Delivering website design, development, hosting, and digital marketing services
  • Communicating with you about your project, account, or services
  • Processing payments and managing billing
  • Improving our services, website, and processes
  • Complying with our legal obligations

We may also use your contact information to send you relevant updates, service announcements, or marketing communications from Effektiv Solutions Pty Ltd. You may opt out of marketing communications at any time by contacting us or clicking the unsubscribe link in any email we send.

We will not use or disclose your personal information for any purpose other than the primary purpose for which it was collected, or a related secondary purpose that you would reasonably expect, unless you have consented or we are required to do so by law.

Disclosure of personal information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share your personal information with third parties in the following circumstances:

Service providers and subcontractors

We engage trusted third-party service providers to assist in delivering our services. These may include hosting providers, payment processors, email marketing platforms, analytics providers, and subcontracted technical staff. These parties are only provided with the information they need to perform their specific function and are required to maintain the confidentiality of your information.

Platform providers

Where we manage your website or digital marketing on platforms such as WordPress, WebCommander, Mailchimp, HubSpot, or Google, those platform providers have their own privacy policies which govern how they handle your data.

Legal requirements

We may disclose your personal information if required to do so by law, a court order, or a government or regulatory authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Effektiv Solutions Pty Ltd, our clients, or others.

Business transfers

In the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

Overseas disclosure

Some of the third-party platforms and tools we use (for example, Google Analytics, Mailchimp, and HubSpot) may store data on servers located outside Australia. By using our services, you acknowledge that your information may be processed or stored in countries outside Australia. We take reasonable steps to ensure that overseas recipients handle your information in accordance with the Australian Privacy Principles.

Storage and security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure. These steps include:

  • Storing client data on secured, access-controlled systems
  • Using SSL/HTTPS encryption on all websites we manage and on our own website
  • Restricting access to personal information to authorised personnel only
  • Regular security reviews of websites and systems we manage

While we take these precautions, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you become aware of any security concerns, please contact us immediately at info@effektiv.com.au.

When personal information is no longer needed for the purpose for which it was collected, we take reasonable steps to destroy or de-identify that information, unless we are required by law or a binding scheme to retain it.

Cookies and website analytics

Our website uses cookies and similar tracking technologies to improve your experience and help us understand how visitors use our site. Cookies are small text files placed on your device by a website.

We use the following types of cookies and tools:

Essential cookies

Required for our website to function correctly. These cannot be disabled.

Analytics cookies (Google Analytics 4)

We use Google Analytics 4 to collect anonymised data about how visitors interact with our website — including pages visited, session duration, and traffic sources. This data is used to improve our website and services. Google Analytics may set cookies and collect information as described in Google's Privacy Policy.

Marketing and retargeting cookies

We may use cookies to support marketing activities, including Google Ads and social media platforms. These help us understand the effectiveness of our marketing campaigns.

Most web browsers allow you to control cookies through their settings. You can choose to accept, reject, or delete cookies. Note that disabling certain cookies may affect the functionality of our website.

Access to and correction of personal information

Under the Australian Privacy Principles, you have the right to request access to the personal information we hold about you, and to request corrections if that information is inaccurate, out of date, incomplete, irrelevant, or misleading.

To make a request for access or correction, please contact us in writing at:

Privacy Officer
Effektiv Solutions Pty Ltd
Suite 502, 9 Yarra Street, South Yarra VIC 3141
info@effektiv.com.au

We will respond to your request within a reasonable time, typically within 30 days. In some circumstances we may need to verify your identity before providing access. We will not charge a fee for making a request, but may charge a reasonable fee for providing access if the request requires significant effort.

If we refuse your request for access or correction, we will provide you with written reasons for the refusal and information about how to complain about the refusal.

Complaints

If you believe we have breached the Australian Privacy Principles, or if you have concerns about how we have handled your personal information, please contact us first so we have the opportunity to resolve the matter.

Privacy complaints: info@effektiv.com.au

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If we cannot resolve your complaint to your satisfaction, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

  • Website: www.oaic.gov.au
  • Phone: 1300 363 992
  • GPO Box 5218, Sydney NSW 2001

Contact us

For any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:

Effektiv Solutions Pty Ltd (trading as Effektiv)
ABN 80 666 834 715
Suite 502, 9 Yarra Street, South Yarra VIC 3141, Melbourne VIC
(03) 7073 2525
info@effektiv.com.au
www.effektivweb.com.au

Policy updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The current version will always be available on our website. We encourage you to review it periodically.

Last updated: June 2025