Four platforms. One team that knows all of them well.
We don't push every client onto the same platform. WordPress is the right choice for some businesses; WebCommander for others; Mailchimp and HubSpot when the focus is on outbound marketing and CRM. We'll tell you which fits your situation — and why.
WordPress & WooCommerce
The world's most widely used web platform — and for good reason. Flexible enough to power a simple content site, a full WooCommerce online store, or a complex marketplace directory. Open source, with a vast plugin ecosystem and full control over your hosting and setup.
- Content and business websites
- WooCommerce online stores
- Marketplace and directory sites with HivePress
- Hosting, maintenance, and security from $100/mo ex GST
WebCommander
An Australian-built SaaS platform that bundles website, e-commerce, email marketing, and hosting into a single managed subscription. No plugins to maintain, no server admin — everything is included, and support is part of the plan. Ideal for small businesses that want simplicity without sacrificing capability.
- Content sites, online stores, and subscriptions
- Built-in email marketing and automation
- Hosting, security, and updates all included
- From $50/mo ex GST — all bundled
Online Marketing
The tools and platforms behind getting found — in Google Search, Google Maps, and increasingly in AI-generated answers. We use Ahrefs for SEO intelligence, Google Business Profile for local visibility, and stay ahead of the curve with Generative Engine Optimisation (GEO) for AI search.
- Google Business Profile management
- SEO powered by Ahrefs
- Generative Engine Optimisation (GEO)
- Google Search Console & Analytics 4
Mailchimp & HubSpot
Two of the most widely used platforms for small business marketing — and the two we recommend most. Mailchimp for email campaigns, audience segmentation, and automated sequences. HubSpot for CRM, lead tracking, and connecting your marketing to your sales pipeline. We manage both, with AI running through everything.
- Mailchimp email campaigns and automation
- HubSpot CRM and pipeline management
- Contact management, segmentation, and reporting
- Managed service from $100/mo ex GST — platforms included
Microsoft 365
Professional, domain-based email on Microsoft Exchange — with the deliverability, security, and reliability small business email demands. Three tiers covering web-and-mobile-only email through to full Outlook desktop and advanced enterprise security. All plans include Outlook on the web, Outlook mobile (iOS & Android), Teams, and 1 TB OneDrive storage. Mandatory support included — flat fee, unlimited users.
- Domain-based email — you@yourbusiness.com.au on every plan
- Outlook on the web, Outlook desktop (mid & premium tiers), Outlook mobile
- Microsoft Teams, OneDrive, and productivity apps
- Support plan — $396/yr or $33/mo, unlimited users
EffektAI™
The proprietary agentic development platform that powers every custom web application, portal, and integrated platform we build for EffektivWeb clients. Developed by Effektiv Solutions — it's the technical infrastructure that makes custom builds faster, more consistent, and more capable than a traditional development engagement.
- Eval rig framework — structured testing for AI agent behaviour before deployment
- Agent mesh — multi-agent orchestration for complex, multi-step workflows
- AU governance layer — data residency and compliance built for Australian standards
- Ships to your team at exit — you own the platform, not just the output
- Faster delivery, lower cost — AI-assisted builds viable for small business budgets
- Powers all Custom Web Platform engagements delivered by EffektivWeb